Rebranding for Cuperus, a coffee and tea bar in Antwerp:

Coffee packaging, explanatory coffee and tea cards, loyalty cards, brand guidelines.

Cuperus was founded in 1823. I used the diamond shape of the original logo to create a pattern that can be used in every piece of communication: from the packaging to the cards. Together with the lead barista of Cuperus, I created a color wheel to represent the different coffee flavors: Sweet fruit red, Nutty orange, Bright fruit yellow, Spicy green, Floral pink, Chocolate brown.

Every pack of coffee is accompanied by an explanatory card with more details about its origins, flavor, etc.