Rebranding for Cuperus, a coffee and tea bar in Antwerp:

• Coffee packaging
• Explanatory coffee and tea cards
• Loyalty cards
• Brand guidelines

Cuperus was founded in 1823. I used the diamond shape of the original logo to create a pattern that can be used in every piece of communication: from the packaging to the cards.

Together with the lead barista of Cuperus, I created a color wheel to represent the different coffee flavors:

• Sweet fruit red
• Nutty orange
• Bright fruit yellow
• Spicy green
• Floral pink
• Chocolate brown

Every pack of coffee is accompanied by an explanatory card with more details about its origins, flavor, etc.

Browse through the brand guidelines here.