Laura Schillemans
Visual Storyteller

Telling the stories of
small businesses & non-profits

Rebranding for Cuperus

Rebranding for Cuperus, a coffee and tea bar in Antwerp:

  • Coffee packaging
  • Explanatory coffee and tea cards
  • Loyalty cards
  • Brand guidelines


Cuperus was founded in 1823. I used the diamond shape of the original logo to create a pattern that can be used in every piece of communication: from the packaging to the cards.


Together with the lead barista of Cuperus, I created a color wheel to represent the different coffee flavors:

  • Sweet fruit red
  • Nutty orange
  • Bright fruit yellow
  • Spicy green
  • Floral pink
  • Chocolate brown


Every pack of coffee is accompanied by an explanatory card with more details about its origins, flavor, etc.


Browse through the brand guidelines here.


Graphic design