Laura Schillemans
Visual Storyteller

Telling the stories of
small businesses & non-profits

Logo design for ACTcoach

ACTcoach is the business name of a coach who works in the field of acceptance and commitment therapy (ACT). The hexaflex is a visualization of the 6 processes used during the therapy.


For the logo, I used the shape of the hexaflex as a basis to create the letter A (of ACTonit) and to make a link with the therapy. The newly created A-shape is also repeated in the name.


To make the distinction between the therapy name and to emphasize the coaching, both parts of the brand name are visualized differently.


Graphic design