Cuperus

Rebranding for Cuperus, a coffee and tea bar in Antwerp; including:

  • Coffee packaging
  • Explanatory coffee and tea cards
  • Loyalty cards
  • Brand guidelines

 

Cuperus was founded in 1823. I used the diamond shape of the original logo to create a pattern that can be used in every piece of communication: from the packaging to the cards.

 

Together with the lead barista of Cuperus, we created a color wheel to represent the different coffee flavors:

  • Sweet fruit red
  • Nutty orange
  • Bright fruit yellow
  • Spicy green
  • Floral pink
  • Chocolate brown

 

Every pack of coffee is accompanied by an explanatory card with more details about its origins, flavor, etc.

 

Browse through the brand guidelines here.

Category

Graphic design