Rebranding for Cuperus, a coffee and tea bar in Antwerp:
Cuperus was founded in 1823. I used the diamond shape of the original logo to create a pattern that can be used in every piece of communication: from the packaging to the cards.
Together with the lead barista of Cuperus, I created a color wheel to represent the different coffee flavors:
Every pack of coffee is accompanied by an explanatory card with more details about its origins, flavor, etc.
Browse through the brand guidelines here.